Pampshade

A graduate from the printmaking department at Kyoto City University of Arts, Morita’s love of bread grew out of her experience working at a bakery as a student. The idea for what eventually became Pampshade came to her over the course of her daily encounters with bread. She continued to refine her work even after graduation and began presenting her products at craft markets. In 2016 she opened a workshop in her hometown of Kobe and turned Pampshade into an official brand.

In pursuit of bread: An unavoidable attraction

"As a student working part-time at a bakery, I couldn’t stand the sight of unsold bread being thrown away at the end of the day. I would take it in my arms and carry it home, eating it myself, decorating my room with it like flowers, giving it to friends. This modest attempt at daily resistance changed when one evening I saw the light from the western sun illuminating a piece of bread whose white contents I had hollowed out and eaten. For a brief, inexpressible moment, it glowed beautifully within the darkened room. This was the foundation for my work through Pampshade, and the point at which, as a creative, I knew what I wanted to do." -Yukiko Morita